Targeting Muscles—and Lifestyle
Wellness coaching is latest trend in personal training

With obesity skyrocketing, the fitness industry is trying a new tack in the battle of the bulge. Increasing numbers of personal trainers and instructors are becoming wellness coaches, and they’re not just targeting your heart rate. They’re also taking aim at lifestyle issues—from cigarettes and chocolate to your messy desk, overbooked schedule, even relationship woes—all of which can be hurdles to a healthier you.

But unlike conventional personal training, you don’t necessarily have to reveal your potbelly or cottage-cheese thighs to a wellness coach, who’s more likely to communicate with you by phone or e-mail than in person.

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